Every client's needs and budget are different,
as is their marketing communications objectives.
As a professional copy writer, it is my job to make
sure the message is compelling and on target.
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Ads, direct mail pieces, brochures -- all forms of promotion -- are generally the result of a team effort between the client, the writer and the graphic artist. The samples shown here are no exception. As a professional copy writer, my role was working with the client to identify the product or service to be featured, pinpoint the exact users, determine what the strongest benefits were for that customer group and determine the desired response or action for those customers to take. With that ground work laid, then it was up to me to create the concept, develop the wording and work with the artist to bring it all to life. Shown on the related pages are a few examples of my work.
Click one of the categories below, to see samples. Then click the thumbnail images to see full size versions.
* Ads
* Other
